Rasika & Co. — Establish | Scale | Optimize
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Practice 03 — Operations

Optimize.

We operate the functions that consume leadership time — finance, marketing execution, customer support, and technology — under one accountable retainer.

The practice serves running businesses: monthly bookkeeping and compliance, executed marketing, support desks, and the maintenance of every digital asset — consolidated into one report and one point of contact.

EngagementsRetainers · Scale & Manage
Typical durationOngoing · 3-month minimum
Fee basisMonthly retainer, scoped
Begins withAn operations review
The first engagement

An operations review, in writing.

Retainer relationships begin with a review of where leadership time and operating cost actually go: the functions, the hours, the tools, and the risk. The output is a written map of what should move off the founder's desk first — and what, honestly, should stay in-house.

Accounting is usually where the relationship deepens. Books kept monthly, reviewed professionally, and closed on schedule remove an entire category of yearly surprises — and give every other operating decision reliable numbers to stand on.

12 hrs/wk
Returned — illustrative
O
The Optimize Practice

What the practice covers.

Functions run individually, or consolidated under the Scale & Manage retainer.

01

Accounting & Bookkeeping

Monthly books, invoicing, and reporting — professionally reviewed, closed on schedule, every month.

From ₹5,000/ month, by volume
02

Compliance Management

GST returns, ROC filings, and the statutory calendar — handled before deadlines become penalties.

Scoped on consultation
03

Marketing Execution

Campaigns, social, design, and creative — your marketing department, on retainer.

Scoped on consultation
04

Customer Support

Email, chat, or ticket-based support in your name, with defined response standards.

Scoped on consultation
05

Technology Maintenance

Websites, apps, and cloud infrastructure — updates, backups, security, and fixes.

Scoped on consultation
06

AI Agents

Practical automation of repetitive workflows — built, deployed, and looked after.

Scoped on consultation

Virtual Accounting — your finance function, run by us.

Bookkeeping, GST, TDS/TCS, and monthly reporting from ₹5,000/month, priced by volume. The full nine-service finance function, without an in-house team.

Explore Virtual Accounting
P
The Flagship Retainer

Scale & Manage.

Complete business management — marketing, finance, support, and technology — under one retainer, one report, one point of contact.

Where do your twelve hours go?

The operations review maps it — and what to move off your desk first.

Request a review